New business models of location based services are the theme of a seminar at MundoGEO#Connect

New business models of location based services are the theme of a seminar at MundoGEO#Connect
The event brings some news related to the solutions that integrate geographic analysis and location services in corporate applications

The geographic position is an element which is present in the most varied technological solutions, from smartphones to devices for the tracking of prisoners, providing new possibilities and business models which involve the users’ location and data.

At MundoGEO#Connect, which will be held from June 14 to June 16, in São Paulo (SP), Brazil, the seminar “Geo-location & Business” will debate the georeferenced data in several areas, such as marketing, personal tracking, social network and games. It will count on the presence of specialists in the sector and on the users’ community in order to discuss successful cases, new technologies, trends and new business opportunities by making use of services such as navigation, location, and geographic analysis in the corporate world.

The event is driven to those professionals who are connected with companies which need to aggregate value to their products and services by making use of attributes and services based on location.

Know the themes of the seminar Geo-location & Business:

LBS: Monetizing the Geographic Location
In this initial presentation there will be the demonstration of the models which make use of user’s location in order to generate new business.

Collection, Integration and Analysis of Data at Real time
This session aims to discuss the technologies and solutions for the acquisition and analysis of users’ location data generating answers in a matter of seconds.

Keynote Speakers
International lectures given by businesspeople from global enterprises (with simultaneous translation to Portuguese).

Collaborative Mapping: The maps in the users’ hands
In this debate, the participants will show how the geo-collaboration has been revolutionizing the production and the updating of digital maps.

Marketing and Mobile Publicity
This session aims to discuss the best practices for the approach of possible clients through advertisements based on location.

Challenges of Personal Tracking
In this debate, the matters on personal tracking will be evaluated, such as the technological solutions, the privacy, and data policy solutions, among others.

Social Network, Games and Increased Reality
In this debate, specialists will talk about the popularization of the geographical location on social networks, games and applications of augmented reality.

For more information
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About MundoGEO Connect 2011 event in São Paulo, Brazil

MundoGEO Group is promoting MundoGEO#Connect event in São Paulo in June. The expectation is to receive more than 3.000 professionals in MundoGEO#Connect event, among specialists, decision makers, data producers, application developers, content providers and users of geoinformation in general. The event is internationally supported by GIM, Directionsmag, V1, ISPRS and GITA. The fair of the event has already confirmed the presence of the main Brazilian companies, including the local distributors of Spot, Digital lobe, RapidEye, Hexagon, Trimble, Google, Topcon, Erdas, Logica, MapInfo, Radarsat, Spectra, Garmin, Navteq among others.

There will be seven seminars, two courses, many workshops and other events happening simultaneously. According to Emerson Zanon Granemann, director and founder of MundoGEO Group and coordinator of the event, “The contents of the presentations and debates are based on a great research that was made in the geospatial community. All the presentations will be interactive, allowing people to participate live or by internet. Live updates from the conference discussion panels will be broadcasted on Twitter and delivered through a webinar plataform”.

The geo-technology subjects of the presentations are: Spatial Data Infrastructure (SDI), Data Quality, 3D Mapping, Remote Sensing, Photogrametry, Radar and Laser, GIS, Land Surveying, Geoweb, GNSS and LBS. The subjects of the application areas bring the economic growth of Brazil nowadays concerning infrastructure/utilities, civil defense, disasters response, mining, oil and gas, environment, sustainability, agribusiness, forestry and federal, state and local government.

About MundoGEO Group

The MundoGEO Group was founded in 1998, with the main goal of connecting users and producers of geospatial information, producing high quality content through magazines, portals and events. The Group maintain MundoGEO Web Portal, InfoGPS Web Portal about Geomatic and LBS, besides InfoGEO magazine, focused on remote sensing and Geographic Information Systems (GIS), and InfoGNSS magazine, about land surveying and cartography. Along with international institutions, the Group participates in Galileo Information Centre and Encore Project. The Group promotes in many cities in Brazil conferences, fairs and a lot of seminars in Sao Paulo and webinars, besides the annual MundoGEO#Connect, the main event of the sector in Latin America.

MundoGEO Portal is a leader in visitors in Latin America, Portugal and Spain, and is one of the four most accessed portals of the world in geomatic area. The Portal produces content in three languages – Portuguese, English and Spanish. MundoGEO and InfoGPS Web Portals have a lot of channels, more than 120.000 unique visitors monthly and 40.000 registered professionals. The web platform publishes daily news, articles, blogs, videos and events agenda, with conexion to the main social networks. The portal has more than 4.000 followers in Twitter and Facebook.